.: MIHARNI TJOKROSAPUTRO S.E., M.M., Dr. :.

MIHARNI TJOKROSAPUTRO S.E., M.M., Dr.

Unit Kerja
EKONOMI MANAJEMEN
Status
DOSEN TETAP

Bidang Ilmu
Manajemen Pemasaran,

Penelitian

17
Publikasi

7
Pengabdian Masyarakat

11
Penghargaan

0
Kegiatan

0
Penunjang

17

Riwayat Pendidikan

SARJANA, PROGRAM STUDI : EKONOMI, MANAJEMEN UNIVERSITAS KRISTEN SATYA WACANA YO Pada 13-09-1991
MAGISTER, PROGRAM STUDI : EKONOMI, MANAJEMEN UNIVERSITAS TARUMANAGARA Pada 12-10-1995
DOKTOR, PROGRAM STUDI : EKONOMI, MANAJEMEN UNIVERSITAS INDONESIA Pada 17-07-2014

Penelitian Yang Diminati

Manajemen, Marketing,

Penelitian

Judul : PERAN KECINTAAN MEREK TERHADAP PERILAKU KONSUMEN YANG DIPENGARUHI OLEH PENGALAMAN MEREK ONLINE TV STREAMING SERVICE
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_4A170823212248.pdf
Judul : The Role of Brand Attachment to the Antecedents of Brand Passion
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_3A170823210950.pdf
Judul : PENGARUH BRAND AWARENESS DAN BRAND ATTITUDETERHADAP CUSTOMER LOYALTY PRODUK FASHION LOKALDENGAN PERCEIVED PRICESEBAGAI VARIABEL MEDIAS
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_4A180223104402.pdf
Judul : PERAN CO-CREATION BEHAVIOR PADA FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EXPERIENCE PRODUK DONUT DI JAKARTA
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_5A150223110104.pdf
Judul : PENGARUH BRAND AWARENESSDAN BRAND ATTITUDETERHADAP CUSTOMER LOYALTYPRODUK FASHION LOKALDENGAN PERCEIVED PRICESEBAGAI VARIABEL MEDIASI
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_4A070223150111.pdf
Judul : Pengaruh Customer Participation Dan Customer Ethical Perception Terhadap Value Co-Creation
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_5A290822142051.pdf
Judul : Factors Determining MRT Users? Satisfaction During Covid-19 Pandemic
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_6A200822155357.pdf
Judul : The Effect of Attitude, Health Consciousness, and Environmental Concern on the Purchase Intention of Organic Food in Jakarta
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_6A200822154540.pdf
Judul : The Effect of Consumer Engagement as a Mediation Variable on Brand Experience and Brand Loyalty on ECommerce in Covid-19 Pandemic
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_6A200822154341.pdf
Judul : The Role of e-WOM towards Value Co-Creation on Sharing Economy Platform in Indonesia
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_6A200822154108.pdf
Judul : The Roles of Effort Expectancy, Attitude, and Service Quality in Mobile Payment Users Continuance Intention
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_6A200822153651.pdf
Judul : Value Co-Creation in the Sharing Economy Platform: The Role of Ethical Perceptions
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_4A270222163627.pdf
Judul : engaruh Perceived Price Dan Country Of Origin Terhadap Repurchase Intention Merek Minuman Xing Fu Tang Di Jakarta: Word Of Mouth Sebagai Variabel Mediasi
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_5A060921230004.pdf
Judul : CITRA MEREK DAN DUKUNGAN SELEBRITI UNTUK MEMPREDIKSI EKUITAS MEREK BERBASIS PELANGGAN PENGGUNA SHOPEE: KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_4A040321220846.pdf
Judul : JMIEB, Vol 4 No. 1, 2020
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_4A085338.pdf
Judul : Penulis pertama, jurnal nasional SInta4
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10100001_4A115223.pdf

Judul : PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP REPUTASI PERUSAHAAN Studi pada 5 Perusahaan Produk Konsumen di Indonesia
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Tahun : 2013,
Kategori : ,
Bidang : ,
Kategori TSE : 12. Economic Framework,
TSE : 12.02. Microeconomics isues

MIHARNI TJOKROSAPUTRO S.E., M.M., Dr.

Penelitian Yang Diminati

Penelitian

Judul : PERAN KECINTAAN MEREK TERHADAP PERILAKU KONSUMEN YANG DIPENGARUHI OLEH PENGALAMAN MEREK ONLINE TV STREAMING SERVICE

Judul : The Role of Brand Attachment to the Antecedents of Brand Passion

Judul : PENGARUH BRAND AWARENESS DAN BRAND ATTITUDETERHADAP CUSTOMER LOYALTY PRODUK FASHION LOKALDENGAN PERCEIVED PRICESEBAGAI VARIABEL MEDIAS

Judul : PERAN CO-CREATION BEHAVIOR PADA FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EXPERIENCE PRODUK DONUT DI JAKARTA

Judul : PENGARUH BRAND AWARENESSDAN BRAND ATTITUDETERHADAP CUSTOMER LOYALTYPRODUK FASHION LOKALDENGAN PERCEIVED PRICESEBAGAI VARIABEL MEDIASI

Judul : Pengaruh Customer Participation Dan Customer Ethical Perception Terhadap Value Co-Creation

Judul : Factors Determining MRT Users? Satisfaction During Covid-19 Pandemic

Judul : The Effect of Attitude, Health Consciousness, and Environmental Concern on the Purchase Intention of Organic Food in Jakarta

Judul : The Effect of Consumer Engagement as a Mediation Variable on Brand Experience and Brand Loyalty on ECommerce in Covid-19 Pandemic

Judul : The Role of e-WOM towards Value Co-Creation on Sharing Economy Platform in Indonesia

Judul : The Roles of Effort Expectancy, Attitude, and Service Quality in Mobile Payment Users Continuance Intention

Judul : Value Co-Creation in the Sharing Economy Platform: The Role of Ethical Perceptions

Judul : engaruh Perceived Price Dan Country Of Origin Terhadap Repurchase Intention Merek Minuman Xing Fu Tang Di Jakarta: Word Of Mouth Sebagai Variabel Mediasi

Judul : CITRA MEREK DAN DUKUNGAN SELEBRITI UNTUK MEMPREDIKSI EKUITAS MEREK BERBASIS PELANGGAN PENGGUNA SHOPEE: KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI

Judul : JMIEB, Vol 4 No. 1, 2020

Judul : Penulis pertama, jurnal nasional SInta4

Judul : PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP REPUTASI PERUSAHAAN Studi pada 5 Perusahaan Produk Konsumen di Indonesia
-

MIHARNI TJOKROSAPUTRO S.E., M.M., Dr.

Penelitian Yang Diminati

Penelitian

Judul : PERAN KECINTAAN MEREK TERHADAP PERILAKU KONSUMEN YANG DIPENGARUHI OLEH PENGALAMAN MEREK ONLINE TV STREAMING SERVICE

Judul : The Role of Brand Attachment to the Antecedents of Brand Passion

Judul : PENGARUH BRAND AWARENESS DAN BRAND ATTITUDETERHADAP CUSTOMER LOYALTY PRODUK FASHION LOKALDENGAN PERCEIVED PRICESEBAGAI VARIABEL MEDIAS

Judul : PERAN CO-CREATION BEHAVIOR PADA FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EXPERIENCE PRODUK DONUT DI JAKARTA

Judul : PENGARUH BRAND AWARENESSDAN BRAND ATTITUDETERHADAP CUSTOMER LOYALTYPRODUK FASHION LOKALDENGAN PERCEIVED PRICESEBAGAI VARIABEL MEDIASI

Judul : Pengaruh Customer Participation Dan Customer Ethical Perception Terhadap Value Co-Creation

Judul : Factors Determining MRT Users? Satisfaction During Covid-19 Pandemic

Judul : The Effect of Attitude, Health Consciousness, and Environmental Concern on the Purchase Intention of Organic Food in Jakarta

Judul : The Effect of Consumer Engagement as a Mediation Variable on Brand Experience and Brand Loyalty on ECommerce in Covid-19 Pandemic

Judul : The Role of e-WOM towards Value Co-Creation on Sharing Economy Platform in Indonesia

Judul : The Roles of Effort Expectancy, Attitude, and Service Quality in Mobile Payment Users Continuance Intention

Judul : Value Co-Creation in the Sharing Economy Platform: The Role of Ethical Perceptions

Judul : engaruh Perceived Price Dan Country Of Origin Terhadap Repurchase Intention Merek Minuman Xing Fu Tang Di Jakarta: Word Of Mouth Sebagai Variabel Mediasi

Judul : CITRA MEREK DAN DUKUNGAN SELEBRITI UNTUK MEMPREDIKSI EKUITAS MEREK BERBASIS PELANGGAN PENGGUNA SHOPEE: KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI

Judul : JMIEB, Vol 4 No. 1, 2020

Judul : Penulis pertama, jurnal nasional SInta4

Judul : PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP REPUTASI PERUSAHAAN Studi pada 5 Perusahaan Produk Konsumen di Indonesia -

Judul : PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP REPUTASI PERUSAHAAN Studi pada 5 Perusahaan Produk Konsumen di Indonesia
-