Jurnal

• APA YANG TERDAPAT PADA LOGO UNIVERSITAS? MEMBANGUN KOMITMEN DI PENDIDIKAN TINGGI
  WHATS IN A UNIVERSITY LOGO? BUILDING COMMITMENT IN HIGHER EDUCATION

  Nama Jurnal : Journal of Brand Management
  Tahun : 2016
  ISSN : 1350-231X
  Vol : 23
  Nomor : 2
  Halaman : 137-152
  Url : http://dx.doi.org/10.1057/bm.2016.1

• PENGARUH BRAND LOGO IDENTIFICATION DAN BRAND LOGO BENEFIT TERHADAP KUALITAS CONSUMER RELATIONSHIP INDONESIA
  THE IMPACT OF BRAND LOGO IDENTIFICATION AND BRAND LOGO BENEFIT ON INDONESIAN CONSUMERS? RELATIONSHIP QUALITY

  Nama Jurnal : ASIA-PACIFIC JOURNAL OF BUSINESS ADMINISTRATION
  Tahun : 2015
  ISSN : 1757-4323
  Vol : 7
  Nomor : 3
  Halaman : 237-252
  Url : http://dx.doi.org/10.1108/APJBA-10-2014-0124

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