- :::: Dosen Universitas Tarumanagara ::::
Beranda- Website UNTAR
ARIFIN DJAKASAPUTRA S.E., S.KOM., M.Si.
- Unit Kerja
EKONOMI MANAJEMEN - Status
DOSEN TETAP
Bidang Ilmu
Manajemen,
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Penelitian24
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Publikasi17
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Pengabdian Masyarakat17
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Penghargaan0
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Kegiatan0
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Penunjang13
Riwayat Pendidikan
- SARJANA, PROGRAM STUDI : MANAJEMEN INFORMATIKA S1, MANAJEMEN INFORMATIKA STMIK BUDI LUHUR Pada 15-04-1995
- SARJANA, PROGRAM STUDI : MANAJEMEN S1, MANAJEMEN UNIVERSITAS INDONESIA Pada 24-08-2007
- MAGISTER, PROGRAM STUDI : MAGISTER MANAJEMEN , MANAJEMEN PEMASARAN UNIVERSITAS INDONESIA Pada 11-09-2004
Penelitian Yang Diminati
Marketing, Kewirausahaan, Manajemen Bisnis Keluarga, Consumer Behavior, Small Medium Enterprise,Penelitian
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Judul : INCREASING PRODUCT SALES THROUGH DIGITAL MARKETING AND BRAND AWARENESS IN THE DIGITAL ERA
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A110224215007.pdf
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Judul : Understanding Sentiment and Emotion through ChatGPT to Support Emotion-based Management Decision Making
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A110224214832.pdf
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Judul : The Role of Culinary Destination Image and Culinary Memory on Culinary Destination Loyalty
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A110224214644.pdf
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Judul : Analysis Of The Influence Of Perceived Risk And Trust On Customers' Purchase Intention At Tokopedia.Com
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A110224214324.pdf
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Judul : The Influence of Halal Certification, Halal Awareness, and Brand Image on Purchase Intention Halal Food Products: An Empirical Study of Consumers in Indonesia
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A110224214157.pdf
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Judul : Factors Influencing Visitor Satisfaction and Revisit Intention in Lombok Tourism: The Role of Holistic Experience, Experience Quality, and Vivid Memory
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_20A100224224918.pdf
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Judul : What Drives Tourist Delight and Tourist Equity and Consequences in Tourist Loyalty
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_3A100224222243.pdf
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Judul : Model For Measuring Customer Satisfaction And Delight In Restaurant Industry
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A100224215039.pdf
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Judul : Influence Of Website Quality And Augmented Reality To Purchase Intention With Satisfaction As Mediation
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A100224212325.pdf
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Judul : Dasar-Dasar Pemasaran
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_15E050423110435.pdf
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Judul : Konsep Dasar Pemasaran Di Era Digital
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_15E050423110129.pdf
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Judul : Antecedents Sensory Appeal and Consequences It Recommend Intention, Revisit Intention, Willingness to Buy Culinary Product
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_5A050423103849.pdf
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Judul : The Implementation Of Promotional Strategies During Covid 19 Pandemic To Increase Product Sales
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_5A050423101527.pdf
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Judul : Cafe Marketing Strategy Analysis in The Covid-19 Pandemic
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_3A050423093110.pdf
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Judul : IMPACT OF RESTAURANT'S ATMOSPHERE TOWARDS CUSTOMER'S LOYALTY : AN EXTENDED MEHRABIAN RUSSEL MODEL
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_5A050423072550.pdf
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Judul : Antecedent Gastronomic Satisfaction and Consequences in Visitor Loyalty
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A040423225844.pdf
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Judul : The Trigger For Falling Loyalty Originating From Public Relations And Customer Values And Satisfaction
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A040423224704.pdf
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Judul : The Role of Job Characteristics, Organizational Citizenship Behavior, Self-Efficacy in the Relationship to Employee Performance
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A040423223820.pdf
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Judul : The Influence Of Environmental Performance And Growth Company On Company Value With Corporate Governance As Moderating In Manufacturing Companies
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A040423223021.pdf
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Judul : Hotel Performance in the Digital Era: Roles of Digital Marketing, Perceived Quality and Trust
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_3A040423222207.pdf
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Judul : What Drives Intention to Stay Longer? Evidence Hotel Customer Indonesia
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A040423213842.pdf
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Judul : Antecedents Customer Satisfaction in Jabodetabek: Perception Customer of Price, Perception of Fairness Offered and Pricing Procedures
Link File : https://lintar.untar.ac.id/repository/penelitian/buktipenelitian_10110007_4A081221112827.pdf
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Judul : RANCANGAN MEDIA PROMOSI ONLINE DALAM MENINGKATKAN PENJUALAN USAHA RITEL DI TANGGERANG
Tahun : 2014,
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Kategori : 5. Social Sciences,
Bidang : 5.02. Economics,
Kategori TSE : 12. Economic Framework,
TSE : 12.02. Microeconomics isues -
Judul : MENINGKATKAN PENJUALAN MELALUI PROMOSI ONLINE DAN E-COMMERCE PADA UKM DI TASIKMALAYA JAWA BARAT
Tahun : 2013,
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Kategori : 5. Social Sciences,
Bidang : 5.02. Economics,
Kategori TSE : 12. Economic Framework,
TSE : 12.02. Microeconomics isues